Anshun Pettechs Fibre Exhibits at CIAIE 2024

The 18th Shanghai International Automotive Interior and Exterior Exhibition (CIAIE 2024) will be held at the Shanghai New International Expo Center from August 2nd to 4th, 2024. Zhejiang Anshun Pettechs Fibre Co., Ltd. (hereinafter referred to as Anshun Pettechs Fibre), as an important member of BoRetech Group, showcased its latest achievements in the field of functional polyester staple fibers with multiple innovative products at the exhibition.

Exhibition Preparation

Anshun attaches great importance to this exhibition and began careful preparation several months in advance. From booth design and construction to product display planning, from personnel training arrangements to promotional material production, every link has been strictly controlled and carefully polished, striving for perfection. The overall design of the booth is dominated by the company's brand color green, complemented by simple and bright lines and modern styling, showcasing the brand's vitality and innovative spirit.

Exhibition Overview

• Grand scale: The exhibition area covers 70,000 square meters, with nearly 700 exhibitors from around the world, and a total of 63,268 professional visitors, including 3,852 overseas visitors.
• Comprehensive industrial chain: The exhibits cover a wide range, including interior and exterior decoration assemblies, seats, intelligent cockpits, in car displays, automotive plastic parts, decorative parts, steering wheels, door panels, ceilings, body coverings, intelligent automotive electronics, bumpers, rearview mirrors, headlights and vehicle lighting, as well as new materials, technologies, equipment, and processes in various application fields.

Exhibition Highlights

This exhibition showcased innovative products and technologies, with numerous well-known enterprises showcasing their latest technological achievements and innovative solutions. In terms of automotive interior and exterior materials, we focus on environmental protection, performance, and durability, combining natural and synthetic materials to provide a healthy and safe driving environment. Our star product at this exhibition is TOXEUS® high performance flame-retardant fiber and flame retardant oil and water repellent fiber.

(1) TOXEUS® High Performance Flame-retardant Fiber: It is a special series of flame-retardant fiber products developed in addition to general flame-retardant performance requirements. It can provide customers with more product directions to choose from, while adding anti droplet performance, antibacterial performance, smoke suppression performance, etc. without affecting the flame-retardant performance.

(2) Fluorine Free Water-Repellent Fiber: It is a type of fiber that uses high-efficiency water repellent while also having safe and environmentally friendly oil agents. Ordinary water repellent oil contains fluorine, which can cause great harm to the environment, while the fluorine free water repellent oil we use:

• Free from environmental hormones such as PFOA, PFOS, and PFCS (perfluoroalkyl compounds), it does not deposit in living organisms, is easily degradable, and is harmless to the human body. It is a safer and more environmentally friendly product.
• In terms of water repellent effect, advanced directional alignment technology results in a higher degree of polymer crystallization. Make water droplets form droplets on the surface of the fabric and roll off without penetrating into the interior of the fabric, keeping the fabric dry. Even after multiple water washes, it can still maintain good water repellent effect and has good durability (water repellent test AATCC 22: AATCC 90 grade）.

Exhibition Scene

During the exhibition, Anshun's professional team provided enthusiastic and thoughtful services to the audience throughout the entire process. Sales elites rely on their rich industry knowledge and product experience to patiently answer various questions from the audience, accurately grasp customer needs, and recommend the most suitable product solutions for them; The R&D engineers conducted product demonstrations and technical explanations on site, explaining the core advantages and R&D capabilities of the company's products to the audience in a clear and concise manner, allowing the audience to have a deeper understanding of Anshun's technological background. In addition, Anshun has arranged professional marketing personnel to collect customer feedback information on site, timely understand market dynamics and changes in customer demand, and provide strong basis for the company's subsequent product development and market strategy adjustments. The professional, efficient, and enthusiastic team service not only allowed the audience to feel the brand warmth of Zhejiang Anshun Pettechs Fibre, but also effectively conveyed the company's brand value and corporate philosophy, further deepening the audience's trust and recognition of the brand.

Future Prospects

Anshun will continue to uphold the corporate spirit of "professionalism, innovation, integrity, and affinity", continuously increase research and development investment, launch more high value-added products, and promote the sustainable development of the industry. The company is committed to becoming a manufacturer of functional sustainable fibers, providing customers with more high-quality products and services.